Understanding Dress Codes
OUR PHILOSOPHY
Dress Codes, once understood,
become a powerful tool for confidence and self-expression
A powerful testament to self-awareness available to anyone who desires to ingratiate themselves in any social or business circle in today's Global Environment.
OUR PHILOSOPHY
Six Pillars of Effortless Elegance
I
Being a Lady in Today's Society
When I started out as a model at 18, my agent would ask 'Do you have anything that shows off your body a bit more for castings?' When I think back, I realise that my dress sense was not appropriate for the job in hand. My baggy jeans would confuse the eye, distort my proportions and it did nothing to highlight my body shape. Luckily, it only took a couple of months of living in Milan to quickly gain insight into what flattered my figure.
That's what I'm there for my clients.
I do the hard work, while my clients (if we venture to Italy) enjoy the views, the glamour, eat good food, soak up the fashion and basically shop till they drop, in the knowledge that whatever they buy will serve them every day for as long as they want it to.
III
Dress to suit your personality
I remember buying clothes with my mother for sixth form at Downe House and she bought me clothes that had nothing to do with who I was and I felt really uncomfortable most of the time.
V
The why's
Why should we choose colours that suit our skin colouring? So that everything mixes and matches perfectly.
Why should we dress according to our personality? So that we can control the messages we give to others and not feel alien in our clothes.
Why should we dress according to our body type? So people aren't distracted from your most flattering features.
II
Cross-Cultural Awareness
You are either born with style or it is acquired. Most of us dress based on what we observe growing up and the influences that surround us every day. In Italy, what is most apparent is people's innate ability to combine colours. That is the first step to good style. And Italian fashion designers have the knack of knowing exactly how to make women look elegant and sophisticated.
IV
Dress for your body type.
A pair of Prada shoes and a Prada handbag aren't going to make you look more stylish if the rest of your outfit is out of sync.
VI
Personal Shopping Sprees
Once I have a record of everything that works for you - your best shades of colours, your proportions, and the right clothing styles - I will give advice on how to dress with class and elegance. Personal Shopping Sprees are then organised either in London (such as personal shopping at John Lewis or Selfridges and personal shopping at Harrods) or Italy or both.
TESTIMONIAL FROM A CEO
"Thank you so much the wonderful Personal shopping trips to Milan and Rome over the last two years. I now have a wardrobe full of outfits for all of my numerous social & professional engagements around the world!
Evelyn Maurer
WHO THIS PROGRAMME SERVES
Designed for those ready to move effortlessly in society
Executives
Senior professionals don’t have the time to source, try on, and coordinate wardrobes across business, travel, and formal engagements. Laura streamlines this—pre-selecting pieces, building outfits, and ensuring everything works together seamlessly.
For those who want to set the bar high
For those attending formal or public occasions, Laura provides guidance on dress codes and etiquette, ensuring they are always appropriately—and confidently—dressed, whether for business engagements, media appearances, or prestigious events.
Public figures & media personalities
Public figures and media personalities rely on Laura to maintain a strong, recognisable image across appearances, interviews, and events.